Genesis analyses your LinkedIn content against your goals and shows you whether results came from your strategy—or from something else.
You've seen a post perform well. The likes are there. The comments look good. But was it the hook that worked? The timing? The topic? Or was it something else entirely—something you couldn't repeat if you tried?
Most analytics show you numbers without context. They tell you a post got 50,000 impressions but not whether those impressions came from the strategy you intended or from an algorithm quirk you'll never understand.
Teams end up doubling down on tactics that worked once by accident, while ignoring approaches that failed for fixable reasons. Without knowing why something worked, you can't reliably do it again.
Genesis is a decision intelligence product for LinkedIn marketing. It analyses your content performance against your declared goals and tells you whether your results align with your intent.
When a post performs well, Genesis shows you whether it performed because of your strategy—or despite it. When a post underperforms, Genesis shows you whether the approach was flawed or just unlucky.
This means you can build on what actually works, not what happened to work once. Your strategy improves based on evidence, not guesswork.
Before any analysis happens, you tell Genesis what you're trying to achieve. What's the goal of your LinkedIn presence? Who are you trying to reach? What action do you want them to take? This isn't optional—it's foundational. Genesis can't judge success without knowing what success looks like to you.
Export your LinkedIn data (CSV or XLSX) and upload it to Genesis. No complex integrations. No API connections to manage. Just your data, which takes about two minutes to prepare.
Genesis analyses your content against your declared intent and delivers a Genesis Profile—a clear breakdown of which posts succeeded for the right reasons, which failed cleanly, which succeeded by accident, and which need more data. Delivered monthly via email or Slack.
The Genesis Profile is a comprehensive analysis delivered every month. It includes:
Every post receives one of four verdicts: Pass (success by design), Fail (clean miss), Coincidence (success by accident), or Uncertain (insufficient data). No ambiguity.
Genesis identifies repeatable patterns in your content—approaches that consistently produce results for the right reasons. It also flags patterns you should avoid.
A single metric that shows how well your results align with your stated intent. Track this over time to see if your strategy is improving.
For each verdict, Genesis provides its reasoning. You'll see exactly why a post received its classification, so you can learn from both successes and failures.
You're accountable for results, but you're tired of presenting metrics without knowing if they mean anything. Genesis gives you evidence to back up your strategy—or evidence that it's time to change course.
You don't have time to guess what works. You need to know which of your approaches is worth continuing and which is wasting your limited time. Genesis tells you directly.
You need to show clients that your work is producing results for the right reasons—not just producing numbers. Genesis provides the proof that distinguishes your work from commodity content services.
Three tiers of access, each building on the last. Choose what fits your needs.
The foundation
Everything in Core, plus
Everything in Advanced, plus
Ready to see which tier fits your needs?
Get early accessLinkedIn Analytics tells you what happened—impressions, clicks, engagement rate. Genesis tells you why it happened and whether the "why" matches what you intended. LinkedIn shows you numbers. Genesis shows you whether those numbers mean what you think they mean.
You'll export your LinkedIn data using LinkedIn's built-in export feature (available in your account settings). This gives you a CSV or XLSX file containing your posts, their content, and their performance metrics. Upload that file to Genesis. No API integration required.
After you upload your data and declare your intent, you'll receive your first Genesis Profile within 5 business days. Subsequent profiles arrive on your chosen schedule (monthly, bi-weekly, or weekly depending on your plan).
Genesis includes an intent-setting workshop as part of onboarding. We'll help you articulate what you're actually trying to achieve with your LinkedIn presence. If you're not sure what success looks like, we'll help you figure it out before analysis begins.
Yes. Your LinkedIn data is encrypted at rest and in transit. It's stored in UK/EU data centres and is never shared with third parties for advertising or sold to anyone. We process your data solely to generate your Genesis Profile. See our Privacy Policy for full details.
Yes. Cancel with 30 days notice. After cancellation, your data is deleted within 30 days unless you request an export first. No penalties, no long-term contracts.
Start with your first Genesis Profile. See which of your LinkedIn posts succeeded for the right reasons—and which ones just got numbers.
14-day evaluation period. No credit card required to start.