Thoughts on LinkedIn strategy, decision-making, and building a presence that actually means something.
Everyone wants their content to perform. But what does "perform" actually mean? If a post goes viral but reaches none of your target audience, did it succeed—or just generate numbers?
Read moreHigh impressions don't always mean high impact. Here's how to tell whether your numbers actually matter.
Read moreBefore you can measure success, you need to define what success looks like. A practical guide to intent declaration.
Read moreMost content strategies are built on intuition. That's not necessarily wrong—but it could be better.
Read moreWe built Genesis because we were tired of guessing. Here's the story behind the product.
Read moreLikes feel good. But do they mean anything for your business? A candid look at what numbers actually matter.
Read moreSometimes good results happen for the wrong reasons. Understanding coincidence can change how you interpret success.
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